Free Templates

OST Templates to Get Started Fast

Don't start from scratch. Use our free templates to jumpstart your Opportunity Solution Trees with proven structures and examples.

Browse Templates

Each template is designed for a specific use case and can be customized for your needs.

Beginner
Basic OST Starter
A simple structure to get started with your first Opportunity Solution Tree. Perfect for teams new to continuous discovery.
Getting started15 nodes
Intermediate
User Engagement OST
Pre-structured tree focused on improving user engagement. Includes common engagement opportunities and solution patterns.
Engagement & Retention24 nodes
Intermediate
New Feature Discovery
Template for exploring opportunities before building a major new feature. Helps ensure you solve real problems.
Feature Development20 nodes
Advanced
Product-Market Fit
For early-stage products searching for product-market fit. Focuses on finding and validating core value propositions.
Early Stage30 nodes
Intermediate
Onboarding Optimization
Template focused on improving user activation and onboarding. Common opportunities and assumption tests included.
Activation22 nodes
Intermediate
Churn Reduction
For teams focused on reducing churn. Pre-populated with common churn-related opportunities from research.
Retention26 nodes

How to Use Templates

Get the most out of Outcomify templates with these tips.

1

Choose a template that matches your goal

Pick a template based on your current focus - engagement, activation, churn, etc. Templates are starting points, not rigid structures.

2

Replace the example outcome with yours

Templates come with example outcomes. Replace it with your team's actual outcome metric.

3

Review and adapt opportunities

Templates include common opportunities, but your research may reveal different ones. Keep what's relevant, remove what isn't, add what's missing.

4

Generate your own solutions

Template solutions are examples. Brainstorm solutions with your team that fit your context and capabilities.

5

Make it yours

Within a few iterations, the template should be fully customized to your specific situation. That's the goal.

Additional Resources

More tools to help you master Opportunity Solution Trees.

Guide
OST Getting Started Guide

A comprehensive guide to creating your first Opportunity Solution Tree.

Resource
Interview Question Bank

Sample questions for story-based customer interviews that uncover opportunities.

Resource
Assumption Test Patterns

Common patterns for testing assumptions quickly and cheaply.

Need a Custom Template?

Don't see a template for your use case? Let us know what you're working on and we may create one for you.

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