Customer interview
A customer interview in continuous discovery is a story-based conversation: you ask about specific past moments ('tell me about the last time you…') rather than hypotheticals or opinions, because what people actually did is far more reliable than what they say they would do. These stories surface the real opportunities that populate an Opportunity Solution Tree.
Related terms
Assumption
A belief a solution depends on. If it turns out to be wrong, the solution fails — so the risky ones are worth testing first.
Assumption mapping
Plotting each assumption by importance and evidence to find which to test first — the high-importance, low-evidence ones.
Continuous discovery
The habit of weekly customer contact feeding product decisions, rather than a one-off research phase before a project.
North star metric
The single metric that best captures the value customers get from your product, used to align the whole team.
Opportunity
A customer need, pain, or desire — phrased as a problem (“I can’t tell which teams are active”), never as a solution.
Opportunity Solution Tree
A visual map connecting a measurable outcome to the opportunities, solutions, and assumptions you bet on to reach it.