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Key funnels

Report the steps that matter from your backend, see where people drop off, and whether what you shipped moved it.

1. 1What key funnels are, and when to use themA few funnels that matter, counted from steps your backend reports, and how they differ from a full analytics tool.
2. 2Send your first stepsCreate a tracking key, make the call from your backend, and check that the steps arrived.
3. 3Build a funnelPick the steps in order, give a step more than one way, name it, and set the conversion window.
4. 4Read the reportConversion, the change since the period before and its margin of error, each step, and the split for a step with several ways.
5. 5Step trendsWeekly cohorts, complete and in-progress weeks, and whether a step moved more than its margin of error.
6. 6Connect funnels to your treeLink a step to an opportunity or a solution, see its trend and badge on the tree, and use a funnel as an outcome's metric.
7. 7Busy apps, 429s and backfillsBatch your steps, handle a 429 with Retry-After, and send history from before you started.
8. 8Privacy, limits and retentionWhat Outcomify stores about each person, how long it is kept, and what a workspace can send for free.