Step trends

The report compares two periods. Step trends shows the weeks in between, so you can see when something changed. Open a funnel and press Step trends.

Weekly cohorts

People are grouped by the week they reached the first step: a cohort. For each step, the line shows, week by week, the share of each cohort who went on from the step before to this one.

Because each week's people are followed from their own start, a busy week of sign-ups doesn't make a later step look better or worse. Each point compares like with like.

Complete and in-progress weeks

A cohort is complete once its conversion window has passed: everyone in it has had the full time to go through. The most recent weeks aren't complete yet, so they are drawn dashed, and they usually look lower than they will end up. Don't read a dip in the dashed part as a drop.

If the funnel is new, or its window is long, it says Not enough finished weeks to compare yet: a week counts once its window's days have passed.

Did it move?

Each step compares its recent weeks with its earlier ones. It is coloured only when the change is larger than its margin of error, and the step that changed most is marked Moved most. With too few people, it says Too few people to tell yet.

What shipped

When a step is linked to a node on your tree, solutions linked to it are marked on the line where they shipped, such as Shipped 2 Oct: #48 Invite from the project page. Read the complete weeks before and after the marker. A change that starts right after a release, and is larger than its margin, is good evidence the release did it. A change that started earlier, or is within the margin, isn't.