Getting started
Blank Starter Opportunity Solution Tree Template
An empty outcome with a few opportunity placeholders — the prompts show what each level is for.
The template
Outcome · Your measurable outcome — a behaviour change, not a feature
An unmet need you heard in research
Phrase it as the customer’s problem, in their words.
A second customer need
Another distinct need that, if solved, would move the outcome.
A third customer need
Keep mapping the opportunity space before jumping to solutions.
The root is your outcome; each branch is an opportunity — a customer need worth exploring. There are no pre-filled solutions on purpose: solutions are the part that only makes sense for your product, and they come from your own research. “Use this template” opens it as a real, editable Opportunity Solution Tree in Outcomify, where you (or your own AI agent over MCP) add the solutions and the evidence behind them.
How to use this template
- Swap in your own measurable outcome at the root — a behaviour change, not a feature.
- Keep only the opportunities your customer research supports, and add the ones it surfaces.
- Add a few solutions per opportunity, then let evidence — not the template — decide which to test.