Growth
North Star & Input Metrics Opportunity Solution Tree Template
A metric map, not a discovery tree: your North Star broken into the levers you can move.
The template
North Star · The one number that captures the value you deliver
Acquisition
Which channels and steps bring qualified new users in?
Activation — reaching first value
What share of new users hit first value, and how fast?
Retention — coming back over time
Who keeps coming back, and which cohorts decay?
Monetization & expansion
Where does usage turn into revenue — and where do accounts contract?
The root is your outcome; each branch is an opportunity — a customer need worth exploring. There are no pre-filled solutions on purpose: solutions are the part that only makes sense for your product, and they come from your own research. “Use this template” opens it as a real, editable Opportunity Solution Tree in Outcomify, where you (or your own AI agent over MCP) add the solutions and the evidence behind them.
How to use this template
- Swap in your own measurable outcome at the root — a behaviour change, not a feature.
- Keep only the opportunities your customer research supports, and add the ones it surfaces.
- Add a few solutions per opportunity, then let evidence — not the template — decide which to test.