Product–Market Fit Opportunity Solution Tree Template
Become a must-have for a focused segment — Sean Ellis’s 40% test, plus a flattening retention curve.
The template
Which narrow segment loves it most? Serve the demanding user first.
Why can’t the “very disappointed” group live without you?
What holds “somewhat disappointed” users back? Roughly half your effort goes here.
Do cohorts flatten, or decay toward zero? The truest test of fit.
The root is your outcome; each branch is an opportunity — a customer need worth exploring. There are no pre-filled solutions on purpose: solutions are the part that only makes sense for your product, and they come from your own research. “Use this template” opens it as a real, editable Opportunity Solution Tree in Outcomify, where you (or your own AI agent over MCP) add the solutions and the evidence behind them.
How to use this template
- Swap in your own measurable outcome at the root — a behaviour change, not a feature.
- Keep only the opportunities your customer research supports, and add the ones it surfaces.
- Add a few solutions per opportunity, then let evidence — not the template — decide which to test.