Growth Opportunity Solution Tree Template
Build a repeatable engine that compounds — a growth loop, not a funnel. (Balfour / Reforge, Casey Winters.)
The template
How does one cohort lead to the next — content, virality, sales, paid?
What share of new users reach the “aha”, and how fast?
Do cohorts flatten above your costs before you scale spend?
Does lifetime value beat acquisition cost on your main channels?
The root is your outcome; each branch is an opportunity — a customer need worth exploring. There are no pre-filled solutions on purpose: solutions are the part that only makes sense for your product, and they come from your own research. “Use this template” opens it as a real, editable Opportunity Solution Tree in Outcomify, where you (or your own AI agent over MCP) add the solutions and the evidence behind them.
How to use this template
- Swap in your own measurable outcome at the root — a behaviour change, not a feature.
- Keep only the opportunities your customer research supports, and add the ones it surfaces.
- Add a few solutions per opportunity, then let evidence — not the template — decide which to test.