Scale
Scale Opportunity Solution Tree Template
Grow the value of every customer — net revenue retention, balanced with continued acquisition.
The template
Outcome · Grow the value of every customer — lift net revenue retention
Retention and churn
Where does value erode and customers leave — usage, price, a competitor?
Expansion revenue
Where can accounts grow — upsell, cross-sell, more seats?
Monetization
Does pricing and packaging match the value delivered?
Keep acquiring
Don’t let expansion crowd out new logos as you scale.
The root is your outcome; each branch is an opportunity — a customer need worth exploring. There are no pre-filled solutions on purpose: solutions are the part that only makes sense for your product, and they come from your own research. “Use this template” opens it as a real, editable Opportunity Solution Tree in Outcomify, where you (or your own AI agent over MCP) add the solutions and the evidence behind them.
How to use this template
- Swap in your own measurable outcome at the root — a behaviour change, not a feature.
- Keep only the opportunities your customer research supports, and add the ones it surfaces.
- Add a few solutions per opportunity, then let evidence — not the template — decide which to test.